How Crop Diversification Becomes Product Innovation
July 7
Join a dynamic group of retailers, ingredient companies, and brands for an interactive workshop and field tour featuring functional uses, compelling consumer storylines, and innovation opportunities for new food ingredients that support regenerative agriculture and resiliency goals.
- See demonstrations of Kernza perennial grain, hybrid hazelnut, and American elderberry ingredients and functional uses.
- Hear success stories of innovation with these crops, emphasizing the storylines most important to consumers.
- Preview what’s coming next in Forever Green’s ingredient innovation pipeline (winter barley, silflower, alfalfa, and more).
- Situate these ingredients within the frameworks of crop diversification and continuous living cover, including how these ingredients create agricultural transformation for both environmental and community benefits.
This workshop is multi-track, with something for everyone: sustainability, R&D, brand & marketing, procurement, and leadership teams!
